For all EA SPORTS fans out there, Xbox and EA are proud to bring you special deals to sweeten your holiday game shopping! During the Holiday Countdown Sale, purchase Madden NFL 26 on discount and get a Gift Card* + 500 Madden Points**: Promotion available December 18, 2025, to January 7, 2026; available in United States, Canada, and United Kingdom regions only.

Step into the All-Madden legacy this season. Experience generational playmakers, unlock rewards, and celebrate football’s greatest coach.

Energize your team in EA SPORTS Madden NFL 26 with the Goal Line Pack! Log in to Madden Ultimate Team in Madden NFL 26 and receive three 88 OVR BND to add to your lineup: LaDainian Tomlinson, TJ Watt, Jalen Ramsey

EA SPORTS Madden NFL 26 leverages a new AI-powered machine learning system to convert thousands of plays from nearly a decade of real NFL data into more explosive gameplay—with new player-specific traits, authentic play-styles, and adaptive counters that match on-field tendencies and strategies of NFL quarterbacks and coaches.